Visual+Literacy

Visual Literacy Assignment Dr. Hsin-Te-Yeh If the Visual Literacy is defined as the “ability to understand and use images, including the ability to think, learn and express oneself in terms of images(Braden, 1996)”then this image tells about average Americans eating habit. When I looked at the image, after couple seconds I started thinking the health issues that caused by this kind of diet that people have, even though the image is not telling anything about people’s health. This is the first impact of this image on me as a consumer even though these foods are not in my daily diet, but I think if I was an entrepreneur and had an idea to open a fast food restaurant, then I would start thinking how great is the fast food consumption is. If this image was an advertisement, I personally would replace the picture of the cute chick with an image of a chicken. This is because, some consumers might be sensitive and reject eating the chicken when they think this little chick. Also if the Gestalt 4- Proximity would make a better impact on the image. Besides that I think KFC, burger and the hot dog image are used very well. I think, in this visual Interpretative Visual is used to give information to the readers or consumers. In sum, the color, shapes and the fonts are used pretty effectively.